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The other afternoon I got a call from Monalisa Das from Mail Today. She had heard about the Poonchh Collection and wanted to know more. Specifically, about how the marketing for the collection was actually driven by social media.
She likes dogs too :-). It was wonderful to have her carve out a little space in the paper to mention the Poonchh Collection. And nice to know that I got featured on a page for women using the online media to achieve bigger goals. And the feature came out on Women’s Day- 8th March. All in all, pretty nice!! Thanks, Monalisa!!
