The Beach House Project – March 2017

What do you get when you put 14 creative entrepreneurs under one roof for seven days, sharing space and doubling up in one bed room? –  As the next few posts roll out you are going to find out! I don’t go out a lot. I am a home body by nature and it takes […]

The Economic Times – March 2017

Sustainability is the buzz word for everyone today and so it should be. We are consuming our planet at a frightfully stupendous pace! To be asked to give a sound bit on the subject was a no-brainer. I try and re-cycle, re-use where ever I can. If I can value add or up-cycle then I […]

My friend – Meghna Vakada

Meghna Vakada. Entrepreneur. Restaurateur. Music programmer. And most importantly my voice of reason. She epitomizes ‘good things come in small packages‘. And boy does she pack a punch. We met many years ago while sitting outside our kids classrooms for orientation when they were in kindergarten together. Since then we have met, talked, shared chai […]

My friend – Shibu Arakkal

Shibu Arakkal. Photographic Artist. Tells it like it is. Without mincing ANY words! I met Shibu at a Group Exhibition in October 2013. My work was a late entrant into the mix. But that’s another story.   Shibu’s first words to me were ‘so you are the one who has painted this work… hmm‘ And […]

Give Away Alert! – With ‘Barley and Grapes’ and Chateau Auzias

I am thrilled to start this new year with a give away.  And it’s not just one but SIX !! Yes, there are six slings to be won from the signature ArtByAarohi Collection. The rules are very simple. If you are in Phoenix Market City in namma bengaluru (Bangalore), head on over to ‘Barley and […]

Polka Cafe – Jan 2017

The Fusion Projects was launched last year and the very first one was with Glasshopper. At the exhibition for the launch of the new jewellery line, I had the pleasure of meeting Meghna who unbeknown to me is a writer for Polka Cafe. She came and bought some pieces and then a few weeks later […]

Indian Express Indulge – Dec 2016

Learning new things. Pushing the envelope as it were is something I want to do a lot more of this new year. Without conscious thought last year got all muddled up in production and the ArtByAarohi label line. It took more out of me than I quite realized. So this new year I hope to […]

The Fusion Projects – With Royal Enfield

The next in the series of The Fusion Projects is with motorcycle company – Royal Enfield. Although the project came to me many months ago I started work on it only in August end. But as they say everything happens for a reason. By the time the tank was finished it was time for The […]

More Jhola Bags – Dec 2016

Your response to the Jhola bags has been so heart warming. To have every piece sold out in a matter of hours or at best a couple of days makes all the hard work I put in so worth while! You can see the styled images for the last two collections here and here. A […]