Category Archives: Articles

The Economic Times – March 2017

Sustainability is the buzz word for everyone today and so it should be. We are consuming our planet at a frightfully stupendous pace!

To be asked to give a sound bit on the subject was a no-brainer.

I try and re-cycle, re-use where ever I can. If I can value add or up-cycle then I will always take that route. But I don’t start with that premise. I would like to believe that has something to do with the quality of the end product that goes out of my studio. What separates a ‘finished product’ from a craft piece or DIY done for fun is the thought behind the product and the degree of finesse involved. I think of the end product, it’s form, function etc and then decide where I can re-use, up-cycle etc.  60-80% of the finished product that goes out of my studio is made as sustainable as possible. But sadly due to a lack of marketing budgets, only about 40% of my clients know and appreciate that the bag they buy is not only good quality, made with attention to detail and hands on craftsman ship but is also sustainable. But I live in hope that over time all my customers will get to know the value of what they buy when they buy handmade from us at ArtByAarohi.

Thank you Divya J Shekhar for that sound bite reaching Economic Times…

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Indian Express Indulge – Dec 2016

Learning new things. Pushing the envelope as it were is something I want to do a lot more of this new year. Without conscious thought last year got all muddled up in production and the ArtByAarohi label line. It took more out of me than I quite realized. So this new year I hope to paint a lot more and do a few more of The Fusion Projects.

Happy New Year people – Wishing you an abundance of everything your heart desires.

Last November I got to go to Goa for the The Royal Enfield Rider Mania 2016  and while displaying the tank I painted for Royal Enfield as part of a collaborative Fusion Project I found myself chatting with Jaideep Sen.
Thank you Jaideep Sen for the lovely write up in the 30 December 2016 issue of the Indulge magazine – Indian express.

Note- Please click on the images to read text.

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Simply Bangalore – February 2016

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I was pleasantly surprised when India Today asked to speak with me on sustainability and how I see that. A bit more so as you get a glimpse of my new home and I made the cover 🙂

I try and incorporate something old into most of my work. I hate wasting something that might still have life. But more important to me is to maintain connections with the past. For everything shapes us into who we are. That has to be honoured.

Thank you Khusboo Patodia for the lovely write up in the Feburary issue  India Today magazine – Simply Bangalore. It was wonderful talking to you.

 

Note- Please click on the image to read the text.

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Pool – March 2015

Thank you Shriya Nagi for the lovely write up in the March 2015 issue of the Pool magazine. It was wonderful talking to you. I love how detailed this article is. Thank you 🙂

Note- Please click on the images to read text.

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Good Housekeeping – February 2015

GH_feb2015_cover My work and home feature in the Feburary 2015 issue of Good Housekeeping. My home has been featured before, though this time was different because my friend Jane D’Souza Gopalakrishanan interviewed me. It was wonderful to catch up over a cup of chai and just take the time to chat. It is interesting to have a serious conversation over thoughts and beliefs with someone you have known for many many years and still have areas of interest that were new and yet the answers were not unexpected.

And it was even more of a surprise to find that the article is written more like a ‘soul’ piece. And it is one really long article. That too is something I was not expecting.

Thank you Jane.

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Do click on the images to read the article.

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The Curated Magazine – September 2014

My work and I feature on the cover and within the pages of the September 2014 issue of ‘The Curated Magazine’.

And I am thrilled. For two reasons – one because this is the first time that a person has been featured on the cover of this magazine and two because Priya Iyer, released a sneak peek of the cover a few weeks in advance so that she could talk about the launch of my furniture show last month.

Thank you Priya Iyer. I am indeed humbled at your introduction of my work…

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Screenshots from the magazine (click to see a larger version): Please note these are just for reference. To read the article without straining your eyes 🙂  – go here.


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Update: 15Dec 2015 – I also had the joy of having a free wheeling discussion with Priya last month. We sort of discuss the method to my madness… you can listen to that here. But be warned it is 23 mins in it’s entirety. So grab a cup of chai and get comfortable.

 

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Femina – August 2014

My work and I feature in the August 2014 issue of Femina. This time I am in august ‘er’ company.
Shubra from Chumbak; Karishma Shahani, a fashion designer; Ruby Hebrom, a publisher; Vinita Sidhartha from Kreeda  and Guneet Monga a film producer.

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( I love that they used my art to fill up the word ‘re-discovery in the title of the story. With my love for connections and memories, my work on this word is almost serendipitous.)

I got an email a few weeks ago from Rajashree about wanting to do a feature on my work for the August issue. She tells me that Femina is going to feature six women inspired by India and I am ashamed to say that my cynical self came to the fore, I had this déjà vu thingy happen- ‘Ok – so yet another feature on ‘kitsch’.

But wonders never cease. Rajashree asked me the most basic questions and said she would get the rest from my blog/website. She said that my philosophy in life and work came through very well across the blog. Thank you so much Rajashree Balaram for a really balanced write up on my work. I do appreciate the effort you took to actually go through my site 🙂

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Creative Gaga – May/Jun 2014

Thank you Pragya Bharti for the product feature in the May-June 2014 issue of the Creative Gaga Magazine. I have long admired this magazine so it feels wonderful to be in featured in it. Though I am not totally convinced about the title to the page – ‘Spend Thrift’. But I understand it’s a regular section about the ‘it’ things to buy so I can’t complain 🙂

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Please click on the image to read the text.
(Note- it opens a PDF document.)

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