Category Archives: Dogs

On Love

Love doesn’t bite- Fear, insecurity, protective instincts…those things lead to an aggressive reaction. An animal will bite only when it is cornered and when it fears for its own or it’s offspring’s  safety. It will fight to protect it’s own– be it a young one, it’s space or limited food resources. Don’t we humans do […]

It’s all going to the dogs !

As I mentioned in my previous post – 50% of all profits in perpetuity from the sale of the Poonchh collection will go to support  strays dogs. Specifically from this edition of the sale, the proceeds are ear marked for the new initiative by the team at  ‘The Voice of Stray Dogs’ (VoSD) . VoSD […]

The Poonchh Collection

This last year has been tumultuous on many levels… So much has happened both personally and professionally. Many new ideas have formed, some got rejected along the way and some others got further crystallized.  One of the things I want to focus on over and above my usual work, is to do something where I […]