Category Archives: The Fusion projects

Polka Cafe – Jan 2017

The Fusion Projects was launched last year and the very first one was with Glasshopper. At the exhibition for the launch of the new jewellery line, I had the pleasure of meeting Meghna who unbeknown to me is a writer for Polka Cafe. She came and bought some pieces and then a few weeks later I get a mail for a short interview. The rest is in the article 🙂

Thank you Meghna Kohli Vachher.
Please click the image to read. You can read the entire article here.

 

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Indian Express Indulge – Dec 2016

Learning new things. Pushing the envelope as it were is something I want to do a lot more of this new year. Without conscious thought last year got all muddled up in production and the ArtByAarohi label line. It took more out of me than I quite realized. So this new year I hope to paint a lot more and do a few more of The Fusion Projects.

Happy New Year people – Wishing you an abundance of everything your heart desires.

Last November I got to go to Goa for the The Royal Enfield Rider Mania 2016  and while displaying the tank I painted for Royal Enfield as part of a collaborative Fusion Project I found myself chatting with Jaideep Sen.
Thank you Jaideep Sen for the lovely write up in the 30 December 2016 issue of the Indulge magazine – Indian express.

Note- Please click on the images to read text.

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The Fusion Projects – With Royal Enfield

The next in the series of The Fusion Projects is with motorcycle company – Royal Enfield. Although the project came to me many months ago I started work on it only in August end. But as they say everything happens for a reason. By the time the tank was finished it was time for The Royal Enfield Rider Mania 2016 – an annual community driven event in Goa each November. And I had the joy of taking the tank to Goa. To see first hand reactions of bikers across India to my vision of a hand painted tank has been gratifying to say the least. I got to be a fly on the wall and just watch people react to the tank artwork.

The endeavour has been not just to paint a motorcycle tank but to view the entire exercise in a new way. The tank needed to look different from anything out there and still have my stamp on it. I was not looking to make just  decorative artwork that would sit in someone’s office or a showroom. I want to see how this painted tank fares on an actual motorcycle. How the paint will react to sun, moisture, dew. Will the paintwork stand up to general wear and tear and fuel spills.

Therein lies the purpose of this joint exercise. I learn. Learn about material and it’s usage. I get to try and think out of the box from established norms of what constitutes successful artwork for bikes. The next step is to go to the Enfield factory and see how the paint is applied. To try an incorporate my artistic style while using industry standards. As a start I decided to paint with a brush and not an airbrush. Used Acrylics. And used a theme- Theyyam – which is not seen on bikes but has been central to my work for a few years now.

As a theme, Theyyam lends itself well to artistic interpretations. By it’s very nature, it brings forth goodwill to those in its presence and promises to ward off evil. What better way to kick start a new series. My friend Sachin Chavan – the Head, Rides and Communities, Royal Enfield – who was instrumental in getting me on board for this project has been a friend for almost 20 years. He rides (obviously!!) and my parting shot to him has always been to ‘Ride Safe‘. It has been similar to my father and brother who are both retired fighter pilots from the Indian Air Force. For them it was and is – ‘Fly safe, Blue skies and Happy Landings‘!

I hope the good will always carries through…

Theyyam is an artistic dance form where metaphysical thoughts and expressions of immortal souls are impersonated by a believer through a mortal body. Theyyam originated from “Kaliyattam” once practiced by the tribal community of north Kerala. Theyyam has grown to the present form through many transformations since it’s origin. Landlords and chieftains of those days are the main forces behind many of such transformations. The community and its body began to use this art to propagate the major theme of social enforcement. The artists are also encouraged by the authorities to introduce new themes into its traditional layers and classified different acts and expressions to match specific needs for their desire. The character representations were very broad. They range from mild to wild in representations.
Theyyam is a sect in which old heroes are sanctified and worshiped as the guardians of villages and homes. Yet, it includes a complex universe centered on the belief that a man can—after suitable mental, physical and spiritual preliminaries—don the costume of a particular deity and then become that deity. In this elevated state he assumes superhuman and divine powers—speaking, moving, blessing and even healing as a god or goddess. What is crucial is that the person is not possessed by the spirit of the deity. It’s important to understand that Theyyam has a larger purpose that goes beyond the territories of performance – to all those in attendance, it assures assistance and security during times of crisis, promising to resolve all their conflicts.

You can read about Theyyam here- http://theyyamat.blogspot.in/

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The Fusion Projects – With Glasshopper

The first in the series of The Fusion Projects is with stained glass studio – Glasshopper. It’s been 6+ months in the making but the thought actually has been brewing in my mind for almost four years.

Jewellery.

I have always wanted to see my work in the many possible ways it can be used – to take a concept across mediums and hopefully have it successful in all of them. I wanted to take my art and make it accessible to more people. To those who may not have space for a trunk or a kettle or even a large painting…

But the jewellery had to be different and yet be universally appealing. I could have worked with a regular silver/gold smith to make the pendants but then where is the fun in that? Enter Saarus Nirhali – my friend and a wonderful stained glass artist.

I had originally asked her to just encase my artwork into some pendants and I would buy those off her and then get down to my solitary work. Collaboration had been on my mind for sometime so it was serendipitous that she asked to collaborate. And things took of from there. I knew what the end pieces needed to look like. I just needed Saarus to see my vision. And she did.  Her reaction when she saw the first set of completed necklaces was something I can’t describe.  Her words -‘ I knew you would do something but this I had not expected! I did not know my work could look like this...’ 🙂
Saarus works with glass but on a much larger scale.  So to work on one square inch pieces meant she needed to rethink her entire approach to her own work! The challenge for her was to get a fineness in the edges and edge finish. She needed to see the potential. I have to say. Saarus was ready for the challenge. The pieces are truly wonderful even if I say so myself.

At ArtByAarohi I have always tried to push the envelope a little, to blend material and media. To add an element of up-cycling or recycling.  An element of surprise. This collection too has a little bit of that.

Gold and silver have an innate value irrespective of how good or bad a design maybe. These needed to be good designs! Since neither gold nor silver is being used. The design and finesse had to be something that worked for everyone. Or at least everyone with a certain sensibility. It has been months in the studio, doing, re-doing and refining pieces.  There have been instances where a finished necklace has been pulled apart and re-done because the loops on the pendant did not sit right. I am an extremely detail oriented person and would go back to the drawing board  when I wanted a piece to be a certain size or the loops a certain orientation. But I think we are now at a level of finish that I am happy with.  Our work will only get better from here.

The artwork in each piece is based on my original painting. The materials, their use and how the end piece would look has been my work. Saarus on the other hand has worked on encasing the artwork using true Tiffany style stained glass techniques.  Her studio has been busy working away at cutting/grinding and then soldering many tiny pieces of coloured glass to fit my vision. The  loops on each piece of glass has been a very time consuming and exacting process.

I have learnt so much through this collaboration. Not just about stained glass and it’s possibilities/limitations but about working with another individual. Patience was never my strong point but I have learnt it along the way. This collaboration has allowed so many wonderful iterations in the ideation process that I can truly say that alone this series of jewellery may not have packed the punch that it does.

Please do click here to read Saarus’s experience in the making of this collection.

To view this first collection do drop by at my Studio in Bangalore on the 27th and 28th of Aug 2016 at:

The ArtbyAarohi Studio
C-44 Diamond District Apartments,
Kodihalli, Old Airport Road,
Bangalore – 560008 KA

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The Fusion Projects

Collaboration.

Collaboration is a working practice whereby individuals work together to a common purpose to achieve business benefit. Collaboration enables individuals to work together to achieve a defined and common business purpose. – (this was the first result for the definition in Google)

There are some ideas that need to be worked on from multiple angles. A multi-pronged approach as it were. They need skill-sets that one may not necessarily have in house or have but they may not yet have reached the level of refinement needed to bring that idea to fruition.

I usually work alone. I have worked with others only in a very limited capacity. Though I have always felt the need to bounce ideas of someone else. Supreet Singh – my husband, friend and in many ways my partner in work has always been that. And my dearest friend Meghna Vakada has been the one to be brutally honest with feedback when I needed to see the light.  She has been at the receiving end of many ideas that needed talking thru to just refine the idea to a point where I could run with it.

But it was time to let others into my circle. To push boundaries. So collaboration with others was a natural step in the progression of my work. Both for the work itself and for my own individual growth as an artist.

I am happy to say that this year I finally decided to take the plunge and collaborate with others in a more serious way.  Collaboration allows for ideas to reach that one step higher that would have been difficult on my own. I have always wanted to mix materials and genres but have often realized that I may not have a level of refinement yet in every area of skill and knowledge that is needed. Working with others allows accessing of ideas/thoughts/skill and knowledge across metaphorical borders. What would a graphic designer and a weaver create. Or an architect and artist/sculptor. A wielder and a silk screen artist. Maybe even a writer or lyricist with thread work… these are areas of art and collaboration that excite me and make me want to explore.

Yes, Collaboration is the process of two or more people or organizations working together to realize mutual goals. But it is more similar to, but more closely aligned than, cooperation, and both are an opposite of competition. Collaboration for me works because the parties involved respect each other and their work. Their goal is to put their best forward. It is a desire to get the best outcome of ones craft.

The first in the series of my endeavor will be out soon. Wait for it.

But till then..

The Fusion projects is an initiative for collaborative experiences with others across genres and mediums. If you think there is anything you and I could work on which would benefit from both our combined experiences/skill sets/ vision than write to me at aarohi@artbyaarohi.com

As has long been said ‘no one is an island’.

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